Extreme Group Announces Sweet New Client
March 4, 2014
For Immediate Release
Sugar Moon Farm Winner of 2nd Annual Extreme Tourism Fund
Halifax, NS – Extreme is excited to announce its newest client and this year’s recipient of the Extreme Tourism Fund, Sugar Moon Farm.
“We are incredibly grateful to have this opportunity to work with Extreme Group,” said Quita Gray, co-owner of Sugar Moon Farm. “Rural tourism in Nova Scotia offers amazing experiences – unique and fascinating places that aren’t found elsewhere in the world. We need to show off places like ours.”
Nestled in the Cobequid Hills of Northern Nova Scotia, Sugar Moon Farm is considered to be a must-see destination in the province and an important part of the local economy through payroll, sourcing local food and attracting visitors to the Northumberland Shore. Guests from around the world come to experience an authentic, hand-crafted maple sugar camp, to taste delicious maple inspired cuisine, to purchase exceptional maple products and to hike the scenic wilderness trails surrounding the farm. But promoting rural tourism year round is a challenge for a small business – which is why Sugar Moon Farm applied for the Extreme Tourism Fund.
“We had a lot of great applications to choose from and we look forward to working with Sugar Moon Farm in 2014,” said Shawn King, President, Chief Creative Officer, Extreme Group. “They’ve invested their hearts and souls in this business and we hope our support will help give them a boost.”
The fund was created when Extreme Group became the Agency of Record for Nova Scotia Tourism in 2012. Extreme Group understands the value of tourism for the province and they want to support the industry. This is the second year the fund has been given to a Tourism operator.
The winning operator receives $36,000 worth of services from Extreme Group, which includes strategic planning, communications planning, branding, advertising, and design. Last year’s recipient of the Extreme Tourism Fund was Nova Scotia Webcams, who received help with rebranding and a soon-to-belaunched new website.
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For more information or to request an interview, contact:
Shawn King, President and Chief Creative Officer, Extreme Group
461-2700
media@extremegroup.com
Quita Gray, Co-Owner, Sugar Moon Farm
(902) 657-9370
About Sugar Moon Farm
Sugar Moon Farm is a family-owned maple syrup farm and restaurant specializing in unique culinary, historical, educational and wilderness experiences for visitors year round. Sugar Moon Farm produces quality food in a manner that supports local agriculture and community and respects land and water.
About Extreme Group
At Extreme Group, we believe anything is possible. Our goal is to do whatever it takes to connect our clients’ brands with the people they are trying to reach. From our offices in Halifax and Toronto, our insight-based approach has resulted in record setting and award winning campaigns for clients like Bell Aliant, Grand & Toy, Workers’ Compensation Board of Nova Scotia, and Nova Scotia Tourism.