SEMINAR FULL: Christina Miranda Seminar on Persuasive Marketing

NOTE: Please note, this seminar is now full. To be placed on a wait list please contact Emily Hiltz.

Taste of Nova Scotia, with the support of the Atlantic Canada Opportunities Agency, is thrilled to present a workshop with Christina Miranda from Redpoint:

How to Be More Persuasive in Marketing

Date: Thursday, March 5, 2020
Time: 10 a.m. – 3:30 p.m. (including lunch)
Location: Hotel Halifax (formerly the Delta Halifax) – Google Maps

In today’s digital world, there is so much clutter and noise that it’s hard for a business to get consumers’ attention. And if you’re the person doing marketing, it’s even worse: you’ve got limited time to spend, a million marketing options to choose from, and half the time you feel like you’re just shouting into the wind. This seminar will help you maximize your marketing choices with tips and strategies to make your tactics more persuasive…and get people to ACTUALLY pay attention to what you’re sharing. We’ll focus on the four core anchors of a strong marketing program – your website, your written messages, your visual assets, and your brand image – and we’ll explain in practical, digestible, layman’s terms how to ensure you’re “doing the right things” for each of these anchors. You’ll learn answers to questions you’d love to know and don’t know who to ask (“how DOES Google decide where to rank my website?”), and you’ll learn how to write better, take better pictures/videos, and make better choices in your marketing efforts.

Who Should Attend This Seminar?

The content in this program is designed for do-it-yourself marketers, who likely do marketing in addition to several other jobs at their business. Maybe you’re the owner who also manages the social media channels…maybe you’re the staffer who’s been tasked with writing the company blog or updating the company website or posting pictures on Instagram. You’re a person who’s never been trained on marketing except the occasional workshop or seminar at conferences. You squeeze marketing into your to-do list “when you have time.” You have to manage the company that administers your website, but you have no idea if they’re doing the right things or charging you properly. Maybe you’ve been doing marketing this way for years, and now feel like it’s “too late” for you to have beginner-level questions. This seminar is designed for newbie-beginners, experienced-beginners, and very-early-intermediate level marketers. So, if you are a whiz at Google Analytics, manage your own PPC accounts, spend hours daily working to beat Facebook’s algorithm, and have top journalists on your speed dial… this program is not for you!

Four Workshops Included in this Seminar

What makes websites more attractive to Google and more effective in marketing?
Five secrets to make your writing more persuasive
What makes an interesting and effective photo on social media?
Tips for getting more PR and media coverage in today’s social climate

Registration:

Taste of Nova Scotia members – $100.00 + HST per person
Non-Taste of Nova Scotia members – $150.00 + HST per person.

To register for this workshop, please complete the following form:

NOTE: Please note, this seminar is now full. To be placed on a wait list please contact Emily Hiltz.

CONTACT INFORMATION

Name

Company

Address

City

Province

Postal Code

Phone

E-Mail

REGISTRATION FEE (includes lunch and nutrition breaks):
Taste of Nova Scotia members – $100.00 + HST per personNon-Taste of Nova Scotia members – $150.00 + HST per person

Number of Attendees

Names of Attendees

Total Cost

NOTE: Registration fee is due with registration. Please pay your registration fee online through Shopify or contact Brenda Wilson if you would prefer to receive an invoice.

Special Requirements (dietary, mobility, etc.):

PHOTO NOTICE – We’ll be collecting photos at the event, which may be used in our various publications and online social media outlets, including (but not limited to) our blog, Facebook, Twitter and Instagram.

If you have any further questions or require further information, please contact Brenda Wilson at 902-492-9291 ext. 114 or by e-mail at info@tasteofnovascotia.com

About the Instructor
Christina Miranda is the cofounder of NYC-based Redpoint, a firm that provides marketing, consulting, and training in the tourism and hospitality industries. Redpoint has been a longtime partner for Taste of Nova Scotia, leading some of our most successful Best Practices Missions and providing exclusive educational seminars for our members. Chris has more than 25 years of experience in hospitality marketing, working with both small-town businesses and large global brands, and many of you know her personally from our collaborations over the past five years. Additionally, Redpoint does an extensive amount of work in the Atlantic Canadian tourism industry, with a client portfolio that hails from all four provinces, so those attending this seminar will benefit from a strong blend of local knowledge and international experience.

To learn more about Chris and Redpoint, visit www.redpointspeaks.com.