Nova Scotia: Good Cheer Trail, Lobster Trail and Chowder Trail
For Immediate Release
June 21, 2018
Nova Scotia, Canada – Crafted by family traditions, compelling history and exciting innovation, the Nova Scotia Good Cheer, Lobster and Chowder trails help showcase the best of Nova Scotia to locals and visitors. The three distinct trails are part of tourism programming designed to encourage consumers to travel the province year-round and to inspire and guide their local culinary journey.
“Lobster, chowder and good cheer – it doesn’t get much more Nova Scotian than that,” says Emily Haynes, executive director of Taste of Nova Scotia. “These trails are truly unique to Nova Scotia and the passports are a fun tool for exploring our province…from downtown Halifax to the Bay of Fundy to the Bras d’Or Lakes, the trails take you on a culinary journey to every corner and cove of Nova Scotia.”
The Nova Scotia Lobster Trail is the newest culinary trail with 48 trail stops featuring Nova Scotia traditional lobster dinners, lobster rolls, lobster experiences and even lobster poutine.
First launched in 2011, the Chowder Trail is back, with 59 trail stops featuring from scratch Nova Scotia seafood chowders.
The Good Cheer Trail, with 72 trail stops, is Canada’s first and only winery, craft brewery, distillery and cidery trail. Currently in its fourth year, the Good Cheer Trail celebrates Nova Scotia’s rich culinary history dating back to 1606, when Samuel de Champlain established the Order of Good Cheer in Port-Royal, Nova Scotia.
“Visitors are looking for authentic, local culinary experiences that can only be found in Nova Scotia,” says Michele Saran, CEO, Tourism Nova Scotia. “These trails showcase some of the best seafood, beer, cider, spirits and wine our province has to offer, elevating Nova Scotia’s reputation as a culinary tourism destination.”
The trails help visitors and locals plan their Nova Scotia culinary adventures. All three culinary tourism trails are developed in a joint partnership between Tourism Nova Scotia (TNS) and Taste of Nova Scotia.
“The Good Cheer Trail has been valuable in making us a destination for people interested in craft beer, both from Nova Scotia and visitors to the province,” says Emily Tipton, founding partner of Boxing Rock Brewery. “We like being able to offer tourists the passport as a way to see more of our industry.”
Consumers use their virtual or paper passports to check-in to trail stop locations on each trail. Collecting stamps and submitting passports online qualifies them for some great local prizes. For more information on the Good Cheer Trail, Lobster Trail and Chowder Trail, pick up a passport at trail stop locations or visit www.tasteofnovascotia.com.
-30-
For more information please contact:
Christine White
Director of Communications & Marketing, Taste of Nova Scotia
Phone: (902) 492-9291, ext. 115
Cell: (902) 880-2180
Email: Christine@tasteofnovascotia.com
Website: www.tasteofnovascotia.com
About Good Cheer Trail
WHAT WILL YOU TAP INTO?
The Good Cheer Trail, with 72 trail stops, is Canada’s first and only winery, craft brewery, distillery and cidery trail. Currently in its fourth year, the Good Cheer Trail celebrates Nova Scotia’s rich culinary history dating back to 1606, when Samuel de Champlain established the Order of Good Cheer in Port-Royal, Nova Scotia.
Trail Stops:40 breweries, 15 wineries, 11 distilleries, four cideries and two historic experiences
Instagram:@goodcheertrail, #goodcheertrail
Facebook: www.facebook.com/GoodCheerTrail
Website: www.GoodCheerTrail.com
About Lobster Trail
WHAT WILL YOU CRACK OPEN?
The Nova Scotia Lobster Trail is the newest culinary trail with 49 trail stops featuring Nova Scotia traditional lobster dinners, lobster rolls, lobster poutine, lobster tacos, lobster Eggs Benny, lobster dips and even lobster fondue.
Trail Stops: 44 restaurants, three lobster experiences, two seafood retail stores
Instagram: @nslobstertrail, #lobstertrail
Facebook: www.facebook.com/NSlobstertrail
Website: www.novascotialobstertrail.com
About Chowder Trail
WHAT WILL YOU DIVE INTO?
First launched in 2011, the Chowder Trail is back, with 59 trail stops featuring from scratch Nova Scotia seafood chowders.
Trail Stops: 56 restaurants, three seafood retail stores
Instagram: @chowdertrail, #chowdertrail
Facebook: www.facebook.com/chowdertrail
Website: www.novascotiachowdertrail.com
About Taste of Nova Scotia
Taste of Nova Scotia is a unique, province-wide, marketing program, whose members are committed to offering the most exceptional local culinary experiences our province has to offer. Taste of Nova Scotia has more than 200 members, who include producers, processors, culinary experiences, chefs and an outstanding collection of restaurants.
Instagram: @TasteofNS, #tasteofns
Facebook: www.facebook.com/TasteofNS
Website: www.tasteofnovascotia.com