Red is the New Green
For Immediate Release
March 11, 2014
Press Release
Dartmouth, N.S. – Propeller Brewing Company, Nova Scotia’s largest independently owned and operated brewery, is adding a new beer to their seasonal rotation. The brewery has announced the release of Propeller Irish Red Ale.
Propeller crafted this beer in honour of St. Patrick’s Day. The brew will officially launch Thursday, March 13, 2014.
Propeller’s Brewmaster, Josh Adler, describes the Irish Red Ale as a tribute to the classic red ales of Ireland. The recipe brings together roasted malt sweetness with an earthy hoppiness for a full-flavoured, yet balanced brew.
“As brewers we’re always looking to the season for inspiration for our brews. With its darker colour and easy drinking profile, this Irish Red really speaks to this time of year,” says Adler.
Andrew Cooper, marketing director at Propeller Brewing Company, says, “Whether you’re Irish or Irish for the day, this beer will not disappoint.”
Brewer’s tasting notes:
- With an ABV of 5 percent, Propeller Irish Red is a full-bodied yet refreshing ale with a complex malt aroma and character.
- Pale, Crystal, Roasted and Melanoidin malts give this brew its dark ruby red appearance and complex flavours.
- Willamatte hops balance the malt flavours with a subtle touch of woody hop character.
Propeller Irish Red Ale will be available throughout March in 650ml single serve bottles and Growlers at Propeller Cold Beer Stores. Single serve bottles will also be available at select private relaters. Propeller Irish Red is now on draught at several pubs and restaurants across Nova Scotia.
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For more information please contact:
Andrew Cooper
Sales and Marketing, Propeller Brewing Company
Phone: (902) 422-7767
Website: www.drinkpropeller.ca
Email: andrew@drinkpropeller.ca
About Propeller Brewing Company
Propeller Brewing Company is the largest Craft Brewery in Nova Scotia. Propeller produces international award-winning, craft beers with no artificial ingredients or preservatives. The beer is produced in small batches using the finest hops and malts and is brewed using traditional methods. Propeller beers are available in bars and restaurants in Nova Scotia as well as liquor stores in Nova Scotia, New Brunswick, Ontario, Alberta and British Columbia.