Nova Scotia Good Cheer Trail: Canada’s First Winery, Craft Brewery and Distillery Trail
For Immediate Release
May 19, 2015
Halifax, N.S. – The Nova Scotia Good Cheer Trail is Canada’s first winery, craft brewery and distillery trail. Launching in partnership with Nova Scotia Tourism Agency (NSTA), the Atlantic Canada Opportunities Agency (ACOA) and Taste of Nova Scotia, the trail includes more than 35 beverage-specific culinary tourism experiences across Nova Scotia and will officially commence on June 1, 2015.
“To strengthen Nova Scotia as a culinary tourism destination, the NSTA, in collaboration with our partners created the Good Cheer Trail,” says Patrick Sullivan, CEO of NSTA. “As home of North America’s oldest social club – The Order of Good Cheer – the Good Cheer Trail is a natural fit for Nova Scotia and is an innovative way to encourage visitors to see (and taste) more of Nova Scotia while experiencing what our artisanal wineries, breweries and distilleries have to offer.”
The Good Cheer Trail celebrates Nova Scotia’s rich culinary history dating back to 1606, when Samuel de Champlain established the Order of Good Cheer in Port Royal. As the first gastronomic society in the New World, the Order of Good Cheer raised the spirits of early settlers and set the tone for centuries of good Nova Scotian food, drink and fun.
In its inaugural year, the Good Cheer Trail includes 14 wineries, 12 craft breweries, five distilleries, five brew pubs and two historical (Port Royal and Fortress of Louisbourg) experiences. The trail is an annual culinary tourism initiative and will run from June 1 to October 31. From Yarmouth to Cape Breton, the trail weaves through stunning landscapes, heritage sites, beaches, farmland and cities.
“We know that food, drink and culinary experiences help define travel choices,” says Janice Ruddock, executive director of Taste of Nova Scotia. “We want tourists to choose Nova Scotia, we want locals to be proud of our products…the Good Cheer Trail is all about showing the world our quality wines, beers and spirits made by talented, passionate people who are proud to call Nova Scotia home.”
Trail participants have been recruited through partnerships with the Craft Brewers Association (CBANS), Winery Association of Nova Scotia (WANS), Nova Scotia Distillers Association, Taste of Nova Scotia and NSTA.
Good Cheer Trail explorers are encouraged to enjoy the trail responsibly with a designated driver or by booking an organized tour.
For more information about the Nova Scotia Good Cheer Trail, please visit www.GoodCheerTrail.com. The Good Cheer Trail is on Instagram (@GoodCheerTrail, #GoodCheerTrail) and Facebook.
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For more information please contact:
Christine White
Director of Communications & Events, Taste of Nova Scotia
Phone: (902) 492-9291, ext 115
Cell: (902) 880-2180
Email: Christine@tasteofnovascotia.com
Website: www.tasteofnovascotia.com
About Good Cheer Trail
The Nova Scotia Good Cheer Trail is Canada’s first winery, craft brewery and distillery trail. Launched in partnership with Nova Scotia Tourism Agency (NSTA), Atlantic Canada Opportunities Agency (ACOA) and Taste of Nova Scotia, the trail includes more than 35 beverage-specific culinary tourism experiences across Nova Scotia.
The Good Cheer Trail celebrates Nova Scotia’s rich culinary history dating back to 1606, when Samuel de Champlain established the Order of Good Cheer in Port Royal. As the first gastronomic society in the New World, the Order of Good Cheer raised the spirits of early settlers and set the tone for centuries of good Nova Scotian food, drink and fun. www.goodcheertrail.com
About Taste of Nova Scotia
Taste of Nova Scotia is a unique, province-wide marketing program, whose members are committed to offering the very best culinary experiences and products that Nova Scotia has to offer. The Taste of Nova Scotia membership base includes more than150 quality food producers and processors, as well as a collection of the best restaurants in the province. www.tasteofnovascotia.com
About Nova Scotia Tourism Agency (NSTA)
The Nova Scotia Tourism Agency (NSTA) was established in September 2012 to facilitate greater collaboration between industry and government in developing a more innovative and globally competitive approach to tourism. Our mandate is to work with industry to increase the number of visitors to the province and encourage them to spend more and stay longer, leading to increased revenue and industry profitability for the benefit of all Nova Scotians. The NSTA oversees sales, marketing and partnerships, product and experience development, market research and intelligence, and quality assurance, industry development and visitor services. www.novascotia.com