PRESS RELEASE: Food Day Canada
FOR IMMEDIATE RELEASE
July 17, 2018
(Elora, ON) Fifteen years ago in 2003, our borders were closed to Canadian beef. It may have been an economic disaster, but it was not a culinary one. In response, The World’s Longest Barbecue was born: Canadians rallied, went to their grills, and barbecued Canadian beef to show their support. According to one spokesperson for Canada Beef, this event “saved the industry”. Over the years, many renowned Canadian chefs have joined the annual party, renamed Food Day Canada / Journée des terroirs, which is a national celebration of local food (always celebrated on the August long weekend).
This year, on August 4th with our chefs’ community and producers across Canada, we will celebrate Food Day Canada’s 15th year anniversary by lighting the most recognizable – and tallest – beacon in the Western Hemisphere, Toronto’s glorious CN Tower.
Today we face similar, perhaps even graver challenges. As Dr. Owen Roberts, the President of the International Federation of Agricultural Journalists, states: “Our food system is under fire. No matter how the politics plays out nationally or globally, this is a time for fierce loyalty and coordinated action.”
So rather than lament, we challenge all Canadians to have a party and honour our own ingredients, with one simple goal, culinary sovereignty.
What: Canada’s food community is coming together to declare Food Day Canada/Journée des terroirs, as Canada’s Local Food Day. Cook like a Canadian. Eat like a Canadian. Shop like a Canadian.
Who: Anyone and everyone; chefs, home cooks, farmers, fishers, writers, ranchers… anyone who loves Canadian ingredients.
Where: Anywhere and everywhere in Canada! Backyard BBQ’s, picnics, dine in, dine out. Enjoy Canadian-grown, Canadian-made food.
When: All Day Long on Saturday August 4, 2018
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For more information:
Food Laureate ~ University of Guelph
Founder ~ Food Day Canada
Phone: 1-519 846 0083 Cell: 519 829 5010
Note to media: We would appreciate your support of Food Day Canada by mentioning it to your audiences, fans & followers. Please contact Anita Stewart, Founder, Food Day Canada, directly to book an interview for more information, or visit the website.