Masstown Market Cinnamon Rolls

Masstown Market Cinnamon Rolls

As one of Nova Scotia’s favourite culinary destinations, the Masstown Market has been wowing customers with their incredible baked goods for more than 50 years. They have become famous for their breads, rolls, donuts and scones, which are all baked on site, from scratch, 7 days a week. But one item that gets an extra amount of attention is their irresistible cinnamon rolls – best enjoyed while they’re still warm and chewy.



6 cups (1.4l) flour
3 tbsp (45ml) baking powder
1/2 cup (125ml) brown sugar
pinch of salt
1 cup (250ml) vegetable oil
1/2 cup (125ml) powdered milk (or substitute regular milk)
1 egg
1 1/2 cups (375ml) water


1 1/2 cups (375ml) butter, softened
2 cups (500ml) brown sugar
2 tbsp (30ml) cinnamon


  1. Mix dry ingredients together. In separate bowl add water and oil to a lightly beaten egg. Add the wet ingredients slowly to the dry ingredients. Mix until incorporated.
  2. Roll out to ¼ inch (6mm) thick. Spread butter all over dough and sprinkle generously with brown sugar and cinnamon.
  3. Roll up from long side, jelly roll style. Slice into ½ inch (12mm) pieces. Place on a parchment lined baking sheet. Bake at 350F (175C) for 20-25 minutes. Bake until golden brown.
  4. Remove rolls from the oven and let cool on a wire rack.

To glaze cinnamon rolls whisk together 1 1/3 cup (315ml) powdered sugar and 2tbsp (30ml) milk. Drizzle glaze over the cinnamon rolls while they cool.
Yields approximately 15 cinnamon rolls

Recipe provided by:

Masstown Market

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13 Responses to Masstown Market Cinnamon Rolls

  1. M Willemse says:

    Can the cinnamon roll recipe be halved?

  2. Carla Le Blanc says:

    Sounds really good. Will definitely try! Thanks!

  3. Sharon Layton says:

    I always enjoyed going to the Masstown Market!!!! It is a great place. My husband and I often went in when going up to Great Village. I went up a few times after he died but it has been quite awhile since I have visited. Will have to go again in the spring.

  4. Kay Wall says:

    Thank you so much for this recipe. My husband loves their cinnamon rolls!

  5. Lisa says:

    Love that place growing up in Glenholme it was so close. Great place for ice cream!

  6. Marion Taylor says:

    Thank you so much for the recipe. We travel to NS several times a year and always stop for a bite to eat.

  7. Carol MacDonald says:

    I’m not clear on the recipe re: the powdered milk. Is it a dry ingredient ( just the powder) or is it a wet ingredient ( a half cup of milk MADE from powdered milk). Can someone clarify for me please???

    • Christine White says:

      Hi Carol,
      It is the powered milk (dry ingredient).
      Hope you enjoy the recipe – it’s one of our most popular!

  8. Nota Cinnamonbun baker says:

    I have tried this recipe three times with the same results. My problem is the buttery cinnamon inside melts and oozes out? What am I doing wrong!! LOL

  9. Linda says:

    Advice from Linda at Masstown Market
    Try not softening the butter too much or maybe even cut back a wee bit

  10. Bev says:

    Any chance you can publish the recipe for shortbread biscuits? Yours are delicious!

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